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INTEGRATED MARKETING COMMUNICATIONS /

Yuslina Liza Mohd. Yusof,

INTEGRATED MARKETING COMMUNICATIONS / Yuslina Liza Mohd Yusof, Maria Gwenetha Ybanez Pusta, Intan Syafinaz Mat Shafie, Thanaseelen Rajasakran - xvi, 336 pages : photographs ; 26 cm

Includes index. Includes questions and exercises

Bibliography: pages 330-334

ISBN: 9789672270041 RM 53.90

Nat. Bib. No.: M20-10863

Subjects--Topical Terms:
Communication in marketing
Marketing--Management

Dewey Class. No.: 658.802

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