008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
140327s2013 xx a|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number
9789671166109
040 ## - CATALOGING SOURCE
Original cataloging agency
PPAK
Language of cataloging
eng
Transcribing agency
PPAK
Description conventions
rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
658.827
Edition number
23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)
658.827
Feature heading
YAS
Feature heading
R
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name
Yasmin Merican,
Relator term
author
245 14 - TITLE STATEMENT
Title
The right to brand :
Remainder of title
lavelling the brand playing field : lessons from an emerging market
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer
Trax Publishing ,
Date of production, publication, distribution, manufacture, or copyright notice
2013
300 ## - PHYSICAL DESCRIPTION
Extent
755 pages :
Other physical details
colour illustrations ;
Dimensions
24 cm
336 ## - CONTENT TYPE
Source
rdacontent
Content type term
text
337 ## - MEDIA TYPE
Source
rdamedia
Media type term
unmediated
338 ## - CARRIER TYPE
Source
rdacarrier
Carrier type term
volume
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element
Branding (Marketing). ; Brand name products. ; Business enterprises. ; Entrepreneurship.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name
Pat Fama ; Matthews, Anita,
Relator term
editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
--
dc
Koha item type
Book
Holdings
Withdrawn
Not for loan
Current library
Shelving location
Date acquired
Full call number
Barcode
Date last seen
Koha item type
Not For Loan
Perpustakaan Alor Setar
Rujukan Dewasa
10/04/2014
R 658.827 YAS
A01446395
09/05/2018
Book
The right to brand :
APA
Yasmin Merican, Pat Fama ; Matthews A., . (2013). The right to brand: lavelling the brand playing field : lessons from an emerging market. : Trax Publishing.
Chicago
Yasmin Merican, Pat Fama ; Matthews Anita, . 2013. The right to brand: lavelling the brand playing field : lessons from an emerging market. : Trax Publishing.
Harvard
Yasmin Merican, Pat Fama ; Matthews A., . (2013). The right to brand: lavelling the brand playing field : lessons from an emerging market. : Trax Publishing.
MLA
Yasmin Merican, Pat Fama ; Matthews Anita, . The right to brand: lavelling the brand playing field : lessons from an emerging market. : Trax Publishing. 2013.
