Experiential marketing : (Record no. 136757)

000 -LEADER
fixed length control field 00823nam a2200265 i 4500
001 - CONTROL NUMBER
control field C2-0339490
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180728141647.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161217s2016 njua|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119145875
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Feature heading SMI
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, Kerry,
Dates associated with a name 1963-
Relator term author
245 10 - TITLE STATEMENT
Title Experiential marketing :
Remainder of title secret, strategies and success stories from the world's greatest brands
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New Jersey :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons ,
Date of production, publication, distribution, manufacture, or copyright notice 2016
300 ## - PHYSICAL DESCRIPTION
Extent ix, 214 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Includes indexes
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Target - Marketing. ; Branding (Marketing).
700 ## - ADDED ENTRY--PERSONAL NAME
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 27/12/2016 658.8 SMI A01497480 09/05/2018 Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 27/12/2016 658.8 SMI A01497481 09/05/2018 Book
    Perpustakaan Kulim Pinjaman Dewasa 27/12/2016 658.8 SMI A01497482 09/05/2018 Book
    Perpustakaan Langkawi Pinjaman Dewasa 27/12/2016 658.8 SMI A01497483 09/05/2018 Book