THE RETARGETING PLAYBOOK : (Record no. 178602)

000 -LEADER
fixed length control field 00962nam a2200289 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200812104610.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200812b my ||||| |||| 00| 0 may d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118832646
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.872
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.872
Feature heading BER
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berke, Adam,
Relator term author.
245 10 - TITLE STATEMENT
Title THE RETARGETING PLAYBOOK :
Remainder of title How to Turn Web-Window Shoppers into Customers /
Statement of responsibility, etc. Adam Berke, Greg Fulton, Lauren Vaccarello.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xii, 177 pages :
Other physical details illustrations ;
Dimensions 23 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
Topical term or geographic name entry element Target marketing
Topical term or geographic name entry element Customer relations
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fulton, Gregory,
Relator term author.
Personal name Vaccarello, Lauren,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 12/01/2021 658.872 BER A00740750 12/01/2021 Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 12/01/2021 658.872 BER A00740751 12/01/2021 Book
    Perpustakaan Baling Pinjaman Dewasa 12/01/2021 658.872 BER A00740755 12/01/2021 Book
    Perpustakaan Jitra Pinjaman Dewasa 12/01/2021 658.872 BER A00740752 12/01/2021 Book
    Perpustakaan Kulim Pinjaman Dewasa 12/01/2021 658.872 BER A00740754 12/01/2021 Book
    Perpustakaan Langkawi Pinjaman Dewasa 12/01/2021 658.872 BER A00740753 12/01/2021 Book