Xiao Shou Jiu Shi Mai Fu Wu = (Record no. 178813)

000 -LEADER
fixed length control field 01831nam a22003611i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200903122202.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200903t20191997cc a |e 000 0 chi d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9787210111627
Terms of availability RM 63.40
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title chi
Language code of original eng
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.403
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.403
Feature heading BEC
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Linkage 880-01
Personal name Beckwith, Harry
Relator term author.
240 10 - UNIFORM TITLE
Uniform title Selling the Invisible : A field Guide to Modern Marketing
Language of a work Chinese
-- English
245 10 - TITLE STATEMENT
Linkage 880-02
Title Xiao Shou Jiu Shi Mai Fu Wu =
Remainder of title Selling the Invisible : A Field Guide to Modern Marketing /
Statement of responsibility, etc. Harry Beckwith ; Translated by Wu Huanhuan
246 34 - VARYING FORM OF TITLE
Display text Translation of:
Title proper/short title Selling the Invisible :
Remainder of title A Field Guide to Modern Marketing
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Nanchang, China :
Name of producer, publisher, distributor, manufacturer Jiangxi People's Publishing House,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
Date of production, publication, distribution, manufacture, or copyright notice ©1997
300 ## - PHYSICAL DESCRIPTION
Extent 247 pages :
Other physical details color illustration ;
Dimensions 21 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Copyright belongs to Ginkgo Tree (Beijing) Book Co., Ltd.<br/>
520 ## - SUMMARY, ETC.
Summary, etc. Through 25 years of actual combat experience, the author of this book summed up the marketing methods of dozens of world-class companies, put forward the core concept of "intangible product" sales, and explained them one by one in combination with cases. The author divides the entire process of service marketing into 11 scenarios, and further divides more than a hundred small details into a set of practical manuals, covering almost all possible problems.
546 ## - LANGUAGE NOTE
Language note In Chinese.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects
700 1# - ADDED ENTRY--PERSONAL NAME
Linkage 880-03
Personal name Wu, Huanhuan
Relator term translator.
880 10 - ALTERNATE GRAPHIC REPRESENTATION
Linkage 100-01
a (美)贝克维斯
Linkage 700-03
a 吴, 欢欢
Linkage 245-02
a 销售就是卖服务
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 07/09/2020 2 1 658.403 BEC A01646398 21/03/2024 17/03/2024 Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 07/09/2020 3   658.403 BEC A01646399 24/03/2024 03/03/2024 Book