Viral Media : (Record no. 183510)

000 -LEADER
fixed length control field 02410nam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210419093411.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210419t20192019cauao e 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781516590568
Terms of availability RM502.74
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.872
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.872
Feature heading FOR
Feature heading R
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fornelli, Paul,
Titles and words associated with a name Dr.,
Relator term author.
-- editor.
245 10 - TITLE STATEMENT
Title Viral Media :
Remainder of title A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals /
Statement of responsibility, etc. Written by Dr. Paul Fornelli and Jody Mahler ; Edited by Dr. Paul Fornelli.
250 ## - EDITION STATEMENT
Edition statement First Edition
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [San Diego, CA] :
Name of producer, publisher, distributor, manufacturer Cognella,
Date of production, publication, distribution, manufacture, or copyright notice [2019]
Date of production, publication, distribution, manufacture, or copyright notice ©2019
300 ## - PHYSICAL DESCRIPTION
Extent viii, 349 pages :
Other physical details colour illustrations, colour photographs ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
520 ## - SUMMARY, ETC.
Summary, etc. "Viral Media: A Digital Production Marketing Guide for Advertisers, Journalists, and Public Relations Professionals demonstrates how to integrate multiple forms of media into a successful ad campaign, newscast, promotional event, TV show, or feature film so that the content stands out and gains attention in a world oversaturated with media. Section I provides students with an overview of the main stages of the digital media production process, discusses personnel involved at its various stages, and explains how to develop collaborative team goals and evaluate a creative concept. Section II explores the essential duties and responsibilities of a crew during the production and post-production stages, detailing production techniques, equipment usage, and necessary editing skills. Section III reveals techniques to increase word-of-mouth interest and the type of content needed to engage a target audience. Section IV outlines ethical standards of journalistic behavior. Section V features case studies of business-initiated viral marketing successes, spotlighting campaigns from Coca-Cola, McDonald's, Capital One, and more. Viral Media is well suited for undergraduate and graduate courses in mass communication, broadcasting, creative media, media studies, marketing, and film, television, and media production"--Publisher
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
Topical term or geographic name entry element Viral marketing.
Topical term or geographic name entry element Digital media
Form subdivision Production and direction.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mahler, Jody,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
  Not For Loan Perpustakaan Alor Setar Rujukan Dewasa 27/04/2021 R 658.872 FOR A01690854 27/04/2021 Book