PRINCIPLES OF MARKETING AN ASIAN PERSPECTIVE / (Record no. 199530)

000 -LEADER
fixed length control field 01136nam a2200301 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250430104006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250430s2011 si ao e 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810687533
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.870095
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.870095
Feature heading KOT
Feature heading G
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Titles and words associated with a name Professor,
Relator term author.
245 10 - TITLE STATEMENT
Title PRINCIPLES OF MARKETING AN ASIAN PERSPECTIVE /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Hong-Ming Yau
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Singapore :
Name of producer, publisher, distributor, manufacturer Pearson/Prentice-Hall,
Date of production, publication, distribution, manufacture, or copyright notice 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 691 pages :
Other physical details colour photographs ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision Asia
Topical term or geographic name entry element Marketing channel
Geographic subdivision Asia
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary,
Titles and other words associated with a name Professor,
Relator term author.
Personal name Ang, Swee Hoon,
Titles and other words associated with a name Professor,
Relator term author.
Personal name Leong, Siew Meng.
Titles and other words associated with a name Professor,
Relator term author.
Personal name Tan, Chin Tiong,
Titles and other words associated with a name Professor,
Relator term author.
Personal name Yau, Hong-Ming Oliver,
Titles and other words associated with a name Professor,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Koha item type
    Perpustakaan Alor Setar Pinjaman Dewasa 04/05/2025   658.870095 KOT A00748786 04/05/2025 Book
    Perpustakaan Awam Sungai Petani Pinjaman Dewasa 04/05/2025   658.870095 KOT A00748787 04/05/2025 Book
    Perpustakaan Kulim Pinjaman Dewasa 04/05/2025   658.870095 KOT A00748788 04/05/2025 Book