Firebrands : (Record no. 51150)

000 -LEADER
fixed length control field 00725nam a2200253 i 4500
001 - CONTROL NUMBER
control field C2-0234985
003 - CONTROL NUMBER IDENTIFIER
control field PPAK
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180727195256.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 010822s2000 caua|||| ||||| | eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072124490
040 ## - CATALOGING SOURCE
Original cataloging agency PPAK
Language of cataloging eng
Transcribing agency PPAK
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Edition number 23
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.84
Feature heading MOO
Feature heading R
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moon, Michael,
Relator term author
245 10 - TITLE STATEMENT
Title Firebrands :
Remainder of title building brand loyalty in the internet age
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Berkeley :
Name of producer, publisher, distributor, manufacturer McGraw-Hill ,
Date of production, publication, distribution, manufacture, or copyright notice 2000
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 317 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing ; Brand loyalty
700 ## - ADDED ENTRY--PERSONAL NAME
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- dc
Koha item type Book
Holdings
Withdrawn Not for loan Current library Shelving location Date acquired Full call number Barcode Date last seen Koha item type
  Not For Loan Perpustakaan Alor Setar Rujukan Dewasa 23/09/2001 R 658.84 MOO A00970959 08/05/2018 Book
  Not For Loan Perpustakaan Awam Sungai Petani Rujukan Dewasa 23/09/2001 R 658.84 MOO A00970960 08/05/2018 Book
  Not For Loan Perpustakaan Baling Rujukan Dewasa 23/09/2001 R 658.84 MOO A00970958 08/05/2018 Book
  Not For Loan Perpustakaan Jitra Rujukan Dewasa 23/09/2001 R 658.84 MOO A00970961 08/05/2018 Book