Bacon T. R., . (2004). The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B arena. New York: American Management Association.
Chicago
Bacon Terry R, . 2004. The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B arena. New York: American Management Association.
Harvard
Bacon T. R., . (2004). The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B arena. New York: American Management Association.
MLA
Bacon Terry R, . The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B arena. New York: American Management Association. 2004.