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YouTube : Marketing / by Will Eagle

By: Series: Learning made easy for dummiesPublisher: Hoboken, New Jersey : John Wiley & Sons, Inc., ©2019Description: xiii, 368 pages : illustrations (black and white) ; 24 cmContent type:
  • text, still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781119541349
Subject(s): DDC classification:
  • 23 658.872
Contents:
Part 1: Getting started with YouTube marketing -- Part 2: Advertising campaigns on YouTube -- Part 3: Planning your content strategy -- Part 4: Making videos for ad campaigns and content -- Part 5: Working with YouTube channels -- Part 6: Measuring success -- Part 7: The part of tens.
Summary: "All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not -- this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!" -- Back cover.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Perpustakaan Alor Setar RFID Rujukan Dewasa R 658.872 EAG (Browse shelf) Not For Loan A01682046

Includes index.

"8 Books in one"- at the cover titles.

Part 1: Getting started with YouTube marketing --
Part 2: Advertising campaigns on YouTube --
Part 3: Planning your content strategy --
Part 4: Making videos for ad campaigns and content --
Part 5: Working with YouTube channels --
Part 6: Measuring success --
Part 7: The part of tens.


"All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not -- this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!" -- Back cover.

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