Electoral strategies and political marketing 

 - Bowler, Shaun ; Farrell, David M. 
 - x, 245 pages ;   32 cm 
<br/><br/><label>ISBN: </label>0333558944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Campaign management
<br/><br/><label>Dewey Class. No.: </label>324.7