Perreault, William D.,  <br/><br/>
Applications in basic marketing 

 - ix, 227 pages ;   25 cm 
<br/><br/><label>ISBN: </label>0075610299 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. ; Marketing Management.
<br/><br/><label>Dewey Class. No.: </label>658.81