Kotler, Philip,  <br/><br/>
Marketing management 

 - 679 pages :   colour illustrations ;   28 cm 
<br/><br/><label>ISBN: </label>9780273753360 ; 02737533363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>Dewey Class. No.: </label>658.8