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  <titleInfo>
    <title>Global corporate identity</title>
    <subTitle>the cross-border marketing challenge</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Lubliner, Murray J.</namePart>
    <role>
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    <place>
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    <publisher>Rockport Publishers</publisher>
    <dateIssued>c1994</dateIssued>
    <dateIssued encoding="marc">1994</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>171, [4] p. : col. ill. ; 31 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Murray J. Lubliner.</note>
  <subject authority="lcsh">
    <topic>Commercial artists</topic>
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Corporate image</topic>
    <topic>Design</topic>
  </subject>
  <classification authority="lcc">NC1001.6 .L83 1994</classification>
  <classification authority="ddc" edition="22">741.6092</classification>
  <identifier type="isbn">1564961109 :</identifier>
  <identifier type="lccn">94230288</identifier>
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