Matisloff, Eric creator author. Karlins, David author. text Handbooks and manuals. nju 2019 2019 monographic eng xii, 385 pages : illustrations ; 24 cm. Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. adult by Eric Matisoff and David Karlins. Includes index. "Learning made easy"--Cover. Web usage mining Internet marketing Data processing Business planning Data processing Consumer profiling Data processing 006.312 9781119446088 PPAK 191209 20191209154814.0 eng