02579nam a22002651i 4500003000400000005001700004008004100021020003800062040002500100082001500125100003800140245009500178246002600273264004400299264001100343300002700354336002100381337002500402338002300427504004100450505056000491520121101051650003002262650002102292OSt20200209112309.0200209t20192019si     g |||| 000 0bmay d  a9789813235830cRM84.00qpaperback  aPPAKbengcPPAKerda04223a658.111 aFaltin, Günter,d1944-eauthor.10aBrains VS Capital :bEntrepreneurship for Everyone Lean, Smart, Simple / cGünter Faltin33aBrains versus capital 1aSingapore :bWorld Scientific, c[2019] 4c©2019  aix, 206 pages :c23 cm  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aIncludes bibliographical references.  tIntoduction: All road lead the rome--tThe tea campaign as a case study--tStart-ups: creative concepts, not high-tech--tThe step-child concept: it pays to finetune your concept--tAvoiding overload--t Building a business with components --tPlaying in the big boys' league--tHow to work out your own high--tThe entrepreneurship laboratory: How to work out your own high-petential concept--tEntrepreneurship as a challenge--tSay goodbye to old ways of thinking (don't draw conclusions about the future based on the past)--tAn invitation to a dance.  a"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"-- cProvided by publisher.10aNew business enterprises 20aEntrepreneurship