02493nam a2200289 i 4500 OSt 20200806143129.0 200614s2018 nyuad g 001 0 eng d 9781501193361 paperback PPAK eng PPAK rda 23 658.11 658.11 REU LCK Reum, Courtney, author. SHORT CUT YOUR START UP : SPEED UP SUCCESS WITH UNCONVENTIONAL ADVICE FROM THE TRENCHES / COURTNEY AND CARTER REUM New York : Gallery Books/Jeter Publishing, 2018 viii, 246 pages : illustrations, charts ; 23 cm rdacontent text rdamedia unmediated rdacarrier volume Includes index "From the Reum brothers--former Goldman Sachs investment bankers, successful operators, and investors--comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter's ten key "Startup Switchups" that flip traditional advice on its head: + Get into the Trenches + Know if You're a Speedboat or a Sailboat + Obsessively Take Advantage of Your Unfair Advantages + Do What You Do Best, and Outsource the Rest + Build in Flexibility and a Diversified Focus + Think Milestones, Not Time + Nail It Before You Scale It + 1 Percent Better Is 1000 Percent Better + Gain Buy-in with Heart-Based Momentum + Success Doesn't Equate to a Successful Exit Whether you're a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success" New business enterprises Small business Industrial management Reum, Carter, author. ddc B 177611 177611 0 0 PPAK LCK 2020-08-12 LCK 658.11 REU A00739007 2020-08-12 00:00:00 B