01437nam a2200313 i 4500 OSt 20200806153901.0 200615t20172017ne a e |||| 000 0beng d 9789063694739 paperback PPAK eng PPAK rda 23 658.812 658.812 JAN LCK Jansen, Stefanie, author. THE 7 PRINCIPLES OF COMPLETE CO-CREATION / Stefanie Jansen, Maarten Pieters Seven principles to complete co-creation Amsterdam : BIS Publisher, 2017 ©2017 208 pages : colour illustrations ; 23 cm rdacontent text rdamedia unmediated rdacarrier volume This book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher) Customer relations Management Relationship marketing Product management Communication in management Pieters, Maarten, author. ddc B 177629 177629 0 0 PPAK LCK 2020-08-12 LCK 658.812 JAN A00739012 2020-08-12 00:00:00 B