01351nam a2200301 i 4500 OSt 20200824084154.0 200819t20062006mauao e 001 0ceng d 9781591399278 hardback PPAK eng PPAK rda 23 658.802 658.802 FAL G Fallon, Pat, author. Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage / Pat Fallon and Fred Senn Boston, Massachusetts : Harvard Business School, [2006] ©2006 ix, 228 pages, (8 unnumbered pages of plates) : illustrations, photographs ; 24 cm rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results Marketing Product management Creative ability in business Senn, Fred, author. ddc B 178692 178691 0 0 PPAK G 2021-01-12 658.802 FAL A00740616 2021-01-12 00:00:00 B 0 0 SP G 2021-01-12 658.802 FAL A00740617 2021-01-12 00:00:00 B 0 0 JT G 2021-01-12 658.802 FAL A00740618 2021-01-12 00:00:00 B 0 0 LW G 2021-01-12 658.802 FAL A00740619 2021-01-12 00:00:00 B 0 0 KM G 2021-01-12 658.802 FAL A00740620 2021-01-12 00:00:00 B 0 0 BL G 2021-01-12 658.802 FAL A00740621 2021-01-12 00:00:00 B