01744nam a22003251i 450000500170000000800410001702000390005804000250009704100130012208200160013510000370015124000800018824501470026824600810041526400670049626400110056330000470057433600210062133700250064233800230066750000630069052004630075354600160121665000220123265000370125470000380129188000300132988000240135988000350138320200903122202.0200903t20191997cc a  |e      000 0 chi d  a9787210111627cRM 63.40qpaperback  aPPAKbengcPPAKerda  achiheng00223a658.4031 6880-01aBeckwith, Harryeauthor.10aSelling the Invisible : A field Guide to Modern MarketinglChineselEnglish106880-02aXiao Shou Jiu Shi Mai Fu Wu =bSelling the Invisible : A Field Guide to Modern Marketing /cHarry Beckwith ; Translated by Wu Huanhuan34iTranslation of:aSelling the Invisible : bA Field Guide to Modern Marketing 1aNanchang, China : bJiangxi People's Publishing House, c2019. 4c©1997  a247 pages :bcolor  illustration ;c21 cm.  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aCopyright belongs to Ginkgo Tree (Beijing) Book Co., Ltd.
  aThrough 25 years of actual combat experience, the author of this book summed up the marketing methods of dozens of world-class companies, put forward the core concept of "intangible product" sales, and explained them one by one in combination with cases. The author divides the entire process of service marketing into 11 scenarios, and further divides more than a hundred small details into a set of practical manuals, covering almost all possible problems.  aIn Chinese.10aConsumer behavior20aMarketingxPsychological aspects1 6880-03aWu, Huanhuanetranslator.106100-01a(美)贝克维斯106700-03a吴, 欢欢106245-02a销售就是卖服务