01831nam a22003611i 4500 20200903122202.0 200903t20191997cc a |e 000 0 chi d 9787210111627 RM 63.40 paperback PPAK eng PPAK rda chi eng 23 658.403 658.403 BEC G 880-01 Beckwith, Harry author. Selling the Invisible : A field Guide to Modern Marketing Chinese English 880-02 Xiao Shou Jiu Shi Mai Fu Wu = Selling the Invisible : A Field Guide to Modern Marketing / Harry Beckwith ; Translated by Wu Huanhuan Translation of: Selling the Invisible : A Field Guide to Modern Marketing Nanchang, China : Jiangxi People's Publishing House, 2019. ©1997 247 pages : color illustration ; 21 cm. rdacontent text rdamedia unmediated rdacarrier volume Copyright belongs to Ginkgo Tree (Beijing) Book Co., Ltd. Through 25 years of actual combat experience, the author of this book summed up the marketing methods of dozens of world-class companies, put forward the core concept of "intangible product" sales, and explained them one by one in combination with cases. The author divides the entire process of service marketing into 11 scenarios, and further divides more than a hundred small details into a set of practical manuals, covering almost all possible problems. In Chinese. Consumer behavior Marketing Psychological aspects 880-03 Wu, Huanhuan translator. 100-01 (美)贝克维斯 700-03 吴, 欢欢 245-02 销售就是卖服务 ddc B 178813 178812 0 0 PPAK G 2020-09-07 2 1 658.403 BEC A01646398 2024-03-21 12:46:31 2024-03-17 B 0 0 SP G 2020-09-07 3 658.403 BEC A01646399 2024-03-24 15:16:11 2024-03-03 B