Selling the Invisible : A Field Guide to Modern Marketing A Field Guide to Modern Marketing Beckwith, Harry creator author. Wu, Huanhuan translator. text cc 2019 1997 monographic chi eng

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247 pages : color illustration ; 21 cm. Through 25 years of actual combat experience, the author of this book summed up the marketing methods of dozens of world-class companies, put forward the core concept of "intangible product" sales, and explained them one by one in combination with cases. The author divides the entire process of service marketing into 11 scenarios, and further divides more than a hundred small details into a set of practical manuals, covering almost all possible problems. adult Harry Beckwith ; Translated by Wu Huanhuan Copyright belongs to Ginkgo Tree (Beijing) Book Co., Ltd. In Chinese. Consumer behavior Marketing Psychological aspects 658.403 9787210111627 PPAK 200903 20200903122202.0 eng