Muehlhausen, Jim, <br/><br/>
Business Models FOR DUMMIES A Wiley Brand / 
by Jim Muehlhausen, JD Founder and President, Business Model Institute 
 - xvi, 364 pages :  illustrations ;  23 cm 
 - FOR DUMMIES .
 - For dummies .
<br/><br/> Includes index 
<br/><br/>  Getting started with business models --   Creating a winning business model --   Dealing with change --   Business model innovation --   The part of tens. 
<br/><br/> Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered. 
<br/><br/><label>ISBN: </label>9781118547618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.  <br/>Creative thinking.<br/>Technological innovations.
<br/><br/><label>Dewey Class. No.: </label>658.4012