01859nam a2200277 i 4500003000400000005001700004008004100021020002900062040002500091082001700116100003100133245012000164264005100284300004500335336002100380337002500401338002300426490001600449500001900465505016000484520083100644650003601475650002301511650003101534830001601565OSt20210110104525.0210110s2013    njua   er     001 0 eng d  a9781118547618qpaperback  aPPAKbengcPPAKerda04223a658.40121 aMuehlhausen, Jim,eauthor.10aBusiness Models FOR DUMMIES A Wiley Brand /cby Jim Muehlhausen, JD Founder and President, Business Model Institute 1aHoboken, NJ : bJohn Wiley & Sons, Inc.,c2013  axvi, 364 pages :billustrations ;c23 cm  2rdacontentatext  2rdamediaaunmediated  2rdacarrieravolume  aFOR DUMMIES  aIncludes index  t Getting started with business models -- tCreating a winning business model -- tDealing with change -- tBusiness model innovation -- tThe part of tens.  aWrite a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered.10aCreative ability in business.  20aCreative thinking.20aTechnological innovations. 0aFor dummies