Muehlhausen, Jim creator author. text nju 2013 monographic eng xvi, 364 pages : illustrations ; 23 cm Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company, Business Models For Dummies has you covered. Getting started with business models -- Creating a winning business model -- Dealing with change -- Business model innovation -- The part of tens. adult by Jim Muehlhausen, JD Founder and President, Business Model Institute Includes index Creative ability in business Creative thinking Technological innovations 658.4012 9781118547618 PPAK 210110 20210110104525.0 eng