TY  - BOOK
AU  - Yuslina Liza Mohd. Yusof,
AU  - Pusta,Maria Gwenetha Ybanez
AU  - Intan Syafinaz Mat Shafie,
AU  - Thanaseelen Rajasakran,
TI  - INTEGRATED MARKETING COMMUNICATIONS
SN  - 9789672270041
U1  - 658.802 23
PY  - 2019///
CY  - Shah Alam, Selangor
PB  - Oxford Publishing (Malaysia) Sdn. Bhd.
KW  - Communication in marketing
KW  - Marketing
KW  - Management
N1  - Includes index; Includes questions and exercises; Bibliography: pages 330-334
ER  -