@book{181694,
	author = {Arens, William F., and Weigold, Michael F., },
	title = {CONTEMPORARY advertising and Integrated Marketing Communications /},
	publisher = {McGraw-Hill Education, },
	year = {[2020]},
	address = {New York, NY : },
	edition = {sixteenth edition},
	note = {The International Student Edition is for use outside of the U.S.--Cover}
}