TY - BOOK AU - Jan Zimmerman AU - Ng,Deborah TI - Social Media Marketing: ALL-IN-ONE T2 - LEARNING MADE EASY SN - 9781119330394 U1 - 658.872 23 PY - 2017///] CY - Hoboken, New Jersey PB - John Wiley & Sons, Inc. KW - Internet marketing KW - Online social networks KW - Internet advertising N1 - Includes index; "9 books in one"--Cover N2 - The bestselling social media marketing book Marketing your business through social media isn't an option these days it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace. Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line ER -