Marketing Eagle, Will creator author. text nju 2019 monographic eng xiii, 368 pages : illustrations (black and white) ; 24 cm. "All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not -- this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!" -- Back cover. Part 1: Getting started with YouTube marketing -- Part 2: Advertising campaigns on YouTube -- Part 3: Planning your content strategy -- Part 4: Making videos for ad campaigns and content -- Part 5: Working with YouTube channels -- Part 6: Measuring success -- Part 7: The part of tens. adult by Will Eagle Includes index. "8 Books in one"- at the cover titles. YouTube (Electronic resource) Internet marketing Online social networks 658.872 9781119541349 PPAK 210315 20210315162250.0 eng