TY  - BOOK
AU  - Eagle,Will
TI  - YouTube: Marketing 
T2  - LEARNING MADE EASY
SN  - 9781119541349
U1  - 658.872 23
PY  - 2019///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - YouTube (Electronic resource)
KW  - Internet marketing
KW  - Online social networks
N1  - Includes index; "8 Books in one"- at the cover titles; 	Part 1: Getting started with YouTube marketing --
Part 2: Advertising campaigns on YouTube --
Part 3: Planning your content strategy --
Part 4: Making videos for ad campaigns and content --
Part 5: Working with YouTube channels --
Part 6: Measuring success --
Part 7: The part of tens
N2  - 	
"All eyes are on your message when you know how to market effectively on YouTube! But this highly valuable yet complex medium can be a bit intimidating. Fear not -- this book is written for you, the marketer. Whether you're part of a major marketing department or an entrepreneur who wears every hat, here's what you need to know to plan your YouTube marketing campaign, navigate the various advertising options, develop a content strategy to support your goals, and measure your success. You'll even get advice on making that video!" -- Back cover.
ER  -