TY  - BOOK
AU  - Feiler,Jesse
TI  - GET RICH WITH APPS!: Your Guide to Reaching More Customers and Making Money NOW 
SN  - 9780071700290
U1  - 005.1 23
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Application software
KW  - Development
KW  - Marketing
KW  - Mobile computing
KW  - Computer programs
N1  - Includes index;  The future of Apps 3.0 for you and your business --; A closer look at iPhone Apps --; A closer look at Facebook Apps --; Take advantage of iPhone and Facebook features --; Design rules for your App --; Making the most of iPhone location features --; Discover App opportunities for iPhones --; Joining with Facebook to provide user value to your App --; How Facebook App integration points increase user involvement --; How to make your App successful --; Strategy #1: Give your knowledge away for free-and make money! --; Strategy #2: Publish ads on your iPhone and Facebook Apps --; Strategy #3: Sell on your App --; Strategy #4: Make money with game Apps --; Strategy #5: Use Apps to provide your services --; Strategy #6: Click to connect --; Strategy #7: Let the user forget about saving data --; Strategy #8: Move your organization into an App-centric world
N2  - Explains how to marry iPhone and Facebook app features with your business and marketing needs; Integrate apps with other resources, such as databases and websites; take advantage of the social web to expand your customer base; and, measure the success of new and existing projects.
ER  -