01489nam a2200289 i 4500 OSt 20210419130029.0 210419t20202020enkao g 001 0 eng d 9781786274120 RM80.22 paperback PPAK eng PPAK rda 23 686.224 686.224 HEL G Heller, Steven, author. The logo design idea book : Inspiration from 50 masters / Steven Heller and Gail Anderson. London : Laurence King Publishing, [2020] ©2020. 128 pages : colour illustrations, colour photographs ; 22 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification. Logotypes (Printing). Branding (Marketing). Anderson, Gail, author. ddc B 183532 183532 0 0 PPAK G 2021-04-27 1 686.224 HEL A01690801 2022-10-22 00:00:00 2022-10-01 B 0 0 SP G 2021-04-27 686.224 HEL A01690802 2021-04-27 00:00:00 B 0 0 LW G 2021-04-27 686.224 HEL A01690803 2021-04-27 00:00:00 B 0 0 KM G 2021-04-27 686.224 HEL A01690804 2021-04-27 00:00:00 B 0 0 BL G 2021-04-27 686.224 HEL A01690805 2021-04-27 00:00:00 B