Inspiration from 50 masters Heller, Steven creator author. Anderson, Gail author. text enk 2020 2020 monographic eng

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128 pages : colour illustrations, colour photographs ; 22 cm. Arrows, swashes, swooshes, globes, sunbursts, and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification. general Steven Heller and Gail Anderson. Includes bibliographical references and index. Logotypes (Printing) Branding (Marketing) 686.224 9781786274120 PPAK 210419 20210419130029.0 eng