03305nam a22003497i 4500 20220117150618.0 220116b20212021nyu||||g |||| 00| 0 eng d 9780593243251 RM86.90 paperback PPAK eng PPAK rda 23 613.2 613.2 MOS G Moss, Michael, 1955- author. HOOKED : FOOD, FREE WILL, AND HOW THE FOOD GIANTS EXPLOIT OUR ADDICTIONS / MICHAEL MOSS Hooked : Food, free will, and how the food giants exploit our addictions First Edition New York, United States : Random House USA Inc., [2021?] ©2021 xxviii, 274 pages ; 24 cm rdacontent text rdamedia unmediated rdacarrier volume Includes index Bibliography : pages 257-260 Prologue: "I had a food affair" -- Part one: Inside addiction. "What's your definition?" -- "Where does it begin?" -- "It's all related to memory" -- "We by nature are drawn to eating" -- Part two: Outside addiction. "The variety seekers" -- "She is dangerous" -- "Give your willpower a boost" -- "Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can one again seize control"--Provided by publisher. Nutrition Compulsive eating Food additives Health aspects Convenience foods Health aspects Food industry and trade United States Marketing ddc B 187052 187052 0 0 PPAK G 2022-03-15 1 1 613.2 MOS A01727268 2022-12-04 00:00:00 2022-10-29 B 0 0 SP G 2022-03-15 613.2 MOS A01727269 2022-03-15 00:00:00 B 0 0 KM G 2022-03-15 613.2 MOS A01727270 2022-03-15 00:00:00 B 0 0 BL G 2022-03-15 3 2 613.2 MOS A01727271 2024-10-22 14:26:55 2024-09-11 B 0 0 BB G 2022-03-15 613.2 MOS A01727272 2022-03-15 00:00:00 B