01270nam a2200313 i 4500 OSt 20220206145049.0 220206t2020 njua g 001 0 eng d 9781119663973 RM107.30 paperback PPAK eng PPAK rda 23 658.872 658.872 CHI G Chishti, Zarrar, author. Gamification Marketing / by Zarrar Chishti. Hoboken, NJ : John Wiley & Sons, [2020] ©2020 x, 282 pages : illustrations ; 23 cm. rdacontent text rdamedia unmediated rdacarrier volume --For dummies. Includes index. "Learning made easy"--Cover. "Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing. Internet marketing. Gamification. --For dummies. ddc B 187373 187373 0 0 PPAK G 2022-02-10 658.872 CHI A01724461 2022-02-10 00:00:00 B 0 0 SP G 2022-02-10 658.872 CHI A01724462 2022-02-10 00:00:00 B