TY  - BOOK
AU  - Chishti,Zarrar
TI  - Gamification Marketing
T2  - --For dummies
SN  - 9781119663973
U1  - 658.872 23
PY  - 2020///]
CY  - Hoboken, NJ : 
PB  - John Wiley & Sons
KW  - Internet marketing.
KW  - Gamification
N1  - Includes index; "Learning made easy"--Cover
N2  - "Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing
ER  -