02588nam a2200325 i 4500 OSt 20230302110254.0 230103t20212021si a gr 000 0 eng d 9789811219016 RM 147.26 hardback PPAK eng PPAK rda 23 659.285 659.285 HAR G Harrison, Mark, author. WHAT SPONSORS WANT : An Inspirational Guide for Event Marketers / Mark Harrison. Singapore ; New Jersey : World Scientific, [2021] ©2021 xiv, 286 pages : illustrations ; 24 cm. text rdacontent unmediated rdamedia volume rdacarrier Emerging Issues and Trends in Sport Business ; Vol.1 Chapter 1: The business of sponsorship it's greatest magic in marketing - Chapter 2: What sponsors want from you and your property - Chapter 3: To borrow equity the definition of sponsorship - Chapter 4: To tell stories a sponsor's tale - Chapter 5: To engage stakeholders Activate. Activate. Activate - Chapter 6: To see proof don't be afraid of the truth - Chapter 7: To get promoted ... not fired - Chapter 8: Building a strategy planning for success - Chapter 9: The future of sponsorship is it already here? - Scenarios. "This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' - experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge." Corporate sponsorship Special events Marketing Sports sponsorship Performing arts sponsorship Emerging issues and trends in sport business ; Vol. 1 ddc B 190952 190952 0 0 PPAK G 2023-03-02 0 659.285 HAR A01771708 2023-03-02 00:00:00 B