02740nam a2200313 i 4500 OSt 20231018163547.0 231004s2021 enk g 001 1 eng d 9780008389406 RM65.00 paperback PPAK eng PPAK rda 23 333.33875 333.33875 BRO G Brown, Eliot, author. The Cault of We : WEWORK AND THE GREAT STARTUP DELUSION / Eliot Brown AND Maureen Farrell London : Mudlark, London, 2022 xv, 446 pages : 20 cm text rdacontent rdamedia unmediated rdacarrier volume Includes index Includes bibliographical references The definitive inside story of WeWork, its audacious founder, and the company's epic unravelling from the journalists who first broke the story wide open. In 2001, Adam Neumann arrived in New York after five years as a conscript in the Israeli navy. Just over fifteen years later, he had transformed himself into the charismatic CEO of a company worth 47 billion dollars. With his long hair and feel-good mantras, the six-foot-five Neumann looked the part of a messianic Silicon Valley entrepreneur. The vision he offered was mesmerizing: a radical reimagining of work space for a new generation. He called it WeWork. As billions of funding dollars poured in, Neumann's ambitions grew limitless. WeWork wasn't just an office space provider; it would build schools, create cities, even colonize Mars. In pursuit of its founder's vision, the company spent money faster than it could bring it in. From his private jet, sometimes clouded with marijuana smoke, the CEO scoured the globe for more capital but in late 2019, just weeks before WeWork's highly publicized IPO, everything fell apart. Neumann was ousted from his company, but still was poised to walk away a billionaire. Calling to mind the recent demise of Theranos and the hubris of the dotcom era bust, WeWork's extraordinary rise and staggering implosion were fueled by disparate characters in a financial system blind to its risks. Why did some of the biggest names in banking and venture capital buy the hype? And what does the future hold for Silicon Valley 'unicorns'? Wall Street Journal reporters Eliot Brown and Maureen Farrell explore these questions in this definitive, rollicking account of WeWork's boom and bust Business enterprises Finance Business enterprises United States Finance Business enterprises United States Finance Case studies Case studies Farrell, Maureen, 1979- author. ddc B 193306 193306 0 0 PPAK G 2023-11-13 1 333.33875 BRO A01796972 2024-06-02 09:19:04 2024-05-19 B 0 0 SP G 2023-11-13 1 333.33875 BRO A01796973 2024-04-01 13:17:54 2024-03-13 B 0 0 JT G 2023-11-13 0 333.33875 BRO A01796974 2023-11-13 08:52:53 B 0 0 LW G 2023-11-13 0 333.33875 BRO A01796975 2023-11-13 08:52:53 B 0 0 KM G 2023-11-23 0 333.33875 BRO A01800152 2023-11-23 15:23:12 B