02778nam a2200325 i 4500 OSt 20240207103741.0 240207t20222022enka e 001 0 eng d 9780857197870 RM107.90 paperback PPAK eng PPAK rda 23 155.7 155.7 TAT G Tatam, Sam, author. Evolutionary Ideas : Unlocking ancient innovation to solve tomorrow's challenges / Sam Tatam ; Foreword by RORY SUTHERLAND Petersfield, Hampshire : Harriman House, 2022 ©2022 xxii, 326 pages : illustrations ; 22 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index "When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake?In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by divining something the world has never seen, but by borrowing from yesterday's solutions - often in the most unexpected ways.Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers and advertisers have toiled to solve many of the problems you face today. Over time, through intent, design, social learning and sheer luck, we have found what works.Armed with an enhanced ability to see these patterns in human innovation, we can now systematically approach the creative process to develop more effective ideas more readily and rapidly.In the same way Japanese engineers reduced bullet train noise by studying the evolved biology of the owl and kingfisher, today we can see how Disney improved the queueing experience in the same way Houston airport made arrivals feel faster (while making people walk further). We'll learn how the chocolate at the bottom of a Cornetto ice cream can improve an Error 404 message, and what a bowl of M&Ms has in common with a canary in a coal mine.These are Evolutionary Ideas.Exploring five of the most critical challenges we face today, we learn how to 'breed' more effective solutions from those that have survived. The result is a dynamic and exciting way of solving problems and supercharging creativity - for anyone in any endeavour." -- from book jacket Evolutionary psychology Technological innovations Psychological aspects Technological innovations Social aspects Problem solving. Creative ability Sutherland, Rory, writer of foreword. ddc B 194944 194944 0 0 PPAK G 2024-02-26 3 1 155.7 TAT A01817587 2026-01-10 09:56:59 2025-12-20 B 0 0 SP G 2024-02-26 1 155.7 TAT A01817588 2025-01-15 16:37:04 2024-12-23 B 0 0 LW G 2024-02-26 0 155.7 TAT A01817589 2024-02-26 16:43:09 B