@book{199346,
	author = {Semenik, Richard J., and Allen, Chris T.,},
	title = {Advertising and Promotions : },
	publisher = {SOUTH-WESTERN CENGAGE Learning.},
	year = {2012},
	address = {Mason, Ohio : },
	edition = {Sixth Edition},
	note = {Previous edition: published in 2009 under title: Advertising and integrated brand promotion
"International edition"--Cover}
}