02173nam a2200301 i 4500 Ost 20250409095539.0 250409s2015 enkaob e 001 0 eng d 9781292018218 paperback PPAK eng PPAK rda 23 658.049 658.049 GRI G Griffin, Ricky W., author. International Business : A Managerial Perspective / Ricky W. Griffin, Michael W. Pustay. EIGHTH EDITION GLOBAL EDITION Harlow, England : Pearson Education Limited, 2015 624 pages : illustrations, photographs, maps (some colour) ; 28 cm text rdacontent unmediated rdamedia volume rdacarrier Previous edition: 2012 Includes bibliographical references and indexes. Ch. 1. An overview of international business -- Ch. 2. Global marketplaces and business centers -- Ch. 3. Legal, technological, and political forces -- Ch. 4. The role of culture -- Ch. 5. Ethics and social responsibility in international business -- Ch. 6. International trade and investment -- Ch. 7. The international monetary system and the balance of payments -- Ch. 8. Foreign exchange and international financial markets -- Ch. 9. Formulation of national trade policies -- Ch. 10. International cooperation among nations -- Ch. 11. International strategic management -- Ch. 12. Strategies for analyzing and entering foreign markets -- Ch. 13. International strategic alliances -- Ch. 14. International organization design and control -- Ch. 15. Leadership and employee behavior in international business -- Ch. 16. International marketing -- Ch. 17. International operations management -- Ch. 18. International financial management -- Ch. 19. International human resource management and labor relations. The authors provide a managerial approach to international business with an emphasis on skills development International business enterprises Management ddc B 199369 199369 0 0 PPAK G 2025-04-22 0 658.049 GRI A00748753 2025-04-22 16:02:13 B