02232nam a2200313 i 4500003000400000005001700004008004100021020002900062040002500091082001600116090002000132100003200152245009600184250001900280250001900299264005700318300007300375336002100448337002500469338002300494500002700517504005300544505104600597520011101643650005301754942001101807999001901818952008101837Ost20250409095539.0250409s2015    enkaob e      001 0 eng d  a9781292018218qpaperback  aPPAKbengcPPAKerda04223a658.04900a658.049bGRIdG1 aGriffin, Ricky W.,eauthor.10aInternational Business : bA Managerial Perspective /cRicky W. Griffin, Michael W. Pustay.  aEIGHTH EDITION  aGLOBAL EDITION  aHarlow, England : bPearson Education Limited,c2015  a624 pages :billustrations, photographs, maps (some colour) ;c28 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aPrevious edition: 2012  aIncludes bibliographical references and indexes.  tCh. 1. An overview of international business --
tCh. 2. Global marketplaces and business centers --
tCh. 3. Legal, technological, and political forces --
tCh. 4. The role of culture --tCh. 5. Ethics and social responsibility in international business --
tCh. 6. International trade and investment --
tCh. 7. The international monetary system and the balance of payments --tCh. 8. Foreign exchange and international financial markets --
tCh. 9. Formulation of national trade policies --
tCh. 10. International cooperation among nations --
tCh. 11. International strategic management --tCh. 12. Strategies for analyzing and entering foreign markets --
tCh. 13. International strategic alliances --
tCh. 14. International organization design and control --tCh. 15. Leadership and employee behavior in international business --
tCh. 16. International marketing --
tCh. 17. International operations management --tCh. 18. International financial management --
tCh. 19. International human resource management and labor relations.  aThe authors provide a managerial approach to international business with an emphasis on skills development10aInternational business enterprises  xManagement  2ddccB  c199369d199369  0070bPPAKcGd2025-04-22l0o658.049 GRIpA00748753r2025-04-22 16:02:13yB