01326nam a2200325 i 4500 PPAK 20250424104051.0 250424t20102010njuao e | 1 eng d 9780137006700 paperback PPAK eng PPAK rda 23 658.8342 658.8342 SCH G Schiffman, Leon G., author. Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk, Joseph Wisenblit TENTH EDITION Global Edition Upper Saddle River, New Jersey : Prentice Hall, an imprint of Pearson Education Inc., 2010 ©2010 592 pages : colour illustrations, colour photographs ; 28 cm rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index Part one. Introduction -- Part two. The consumer as an individual -- Part three. Consumers in their social and cultural settings -- Part four. The consumer's decision-making process and ethical dimensions. Consumer behavior Motivation research (Marketing) Kanuk, Leslie Lazar, author. Wisenblit, Joseph, author. B ddc 199513 199513 0 0 PPAK G 2025-04-24 0 658.8342 SCH A00748775 2025-04-24 14:45:17 B