Miller, Donald,   1971-, <br/><br/>
BUILDING A STORYBRAND 2.0 :  Clarify Your Message So Customers Will Listen / 
 Building a storybrand 2.0 
DONALD MILLER 
 - FULLY REVISED & UPDATED 
 - xvi, 286 pages :   illustrations ;  22 cm 
<br/><br/>Includes bibliographical references.  
<br/><br/> Why most marketing is a money pit --   Building your storybrand --   Executing your storybrand messaging and marketing campaign. 
<br/><br/> "Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses." -- Adapted from Goodreads 
<br/><br/><label>ISBN: </label>9781400251308  RM 99.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising  --Brand name products<br/>Branding (Marketing) <br/>Customer relations<br/>Marketing<br/>Product management<br/>Selling
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Handbooks and manuals.
<br/><br/><label>Dewey Class. No.: </label>658.827