01764nam a22003731i 4500 PPAK 20251030082203.0 251030t20252025nyuad||gr 000 0 eng d 9781400251308 RM 99.95 paperback PPAK eng PPAK rda 23 658.827 658.827 MIL G Miller, Donald, 1971-, author. BUILDING A STORYBRAND 2.0 : Clarify Your Message So Customers Will Listen / DONALD MILLER Building a storybrand 2.0 FULLY REVISED & UPDATED New York : HarperCollins Leadership, an imprint of HarperCollins, 2025 ©2025 xvi, 286 pages : illustrations ; 22 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references. Why most marketing is a money pit -- Building your storybrand -- Executing your storybrand messaging and marketing campaign. "Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses." -- Adapted from Goodreads Advertising Brand name products Branding (Marketing) Customer relations Marketing Product management Selling Handbooks and manuals. ddc B 201375 201375 0 0 PPAK G 2025-11-19 0 658.827 MIL A01891377 2025-11-19 16:23:16 B