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  <titleInfo>
    <title>BUILDING A STORYBRAND 2.0</title>
    <subTitle>Clarify Your Message So Customers Will Listen</subTitle>
  </titleInfo>
  <titleInfo type="alternative">
    <title>Building a storybrand 2.0</title>
  </titleInfo>
  <name type="personal">
    <namePart>Miller, Donald</namePart>
    <namePart type="date">1971-</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
    <role>
      <roleTerm type="text">author.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="">Handbooks and manuals.</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <dateIssued encoding="marc">2025</dateIssued>
    <copyrightDate encoding="marc">2025</copyrightDate>
    <edition>FULLY REVISED &amp; UPDATED</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>xvi, 286 pages :  illustrations ; 22 cm</extent>
  </physicalDescription>
  <abstract>"Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses." -- Adapted from Goodreads</abstract>
  <tableOfContents>Why most marketing is a money pit --  Building your storybrand --  Executing your storybrand messaging and marketing campaign.</tableOfContents>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">DONALD MILLER</note>
  <note>Includes bibliographical references. </note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Brand name products</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Branding (Marketing)</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Customer relations</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Product management</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <classification authority="ddc" edition="23">658.827</classification>
  <identifier type="isbn">9781400251308</identifier>
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    <recordCreationDate encoding="marc">251030</recordCreationDate>
    <recordChangeDate encoding="iso8601">20251030082203.0</recordChangeDate>
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      <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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