TY  - BOOK
AU  - Miller,Donald
TI  - BUILDING A STORYBRAND 2.0: Clarify Your Message So Customers Will Listen 
SN  - 9781400251308
U1  - 658.827 23
PY  - 2025///
CY  - New York : 
PB  - HarperCollins Leadership, an imprint of HarperCollins
KW  - Advertising
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Marketing
KW  - Product management
KW  - Selling
KW  - Handbooks and manuals
N1  - Includes bibliographical references.; Why most marketing is a money pit --; Building your storybrand --; Executing your storybrand messaging and marketing campaign
N2  - "Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses." -- Adapted from Goodreads
ER  -