Howard, John A.,  <br/><br/>
Buyer behavior in marketing strategy 

 - xix, 603 pages :   illustrations 
<br/><br/><label>ISBN: </label>0136690114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342