TY  - BOOK
AU  - Howard,John A.
TI  - Buyer behavior in marketing strategy
SN  - 0136690114
U1  - 658.8342 23
PY  - 1994///
CY  - New Jersey : 
PB  - Prentice Hall , 
KW  - Marketing
KW  - Management
KW  - Consumer behavior
ER  -