Wipperforth, Alex,  <br/><br/>
Brand Hijack : 

 - vii, 280 pages ;   24 cm 
<br/><br/><label>ISBN: </label>1591840783 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827